TRIUMPH LINGERIE
BRAND IDENTITY REFRESH
Agency: Our Friends
Creative director: Peter Hale
Design director: Russell Saunders
Full visual identity with brand positioning, art direction for photography, iconography and visual language. Collaborated with Nikolas Type to create a bespoke version of the typeface Grand Slang, called Triumph Grand, with softened edges and rounder points.
Creative director: Peter Hale
Design director: Russell Saunders
Full visual identity with brand positioning, art direction for photography, iconography and visual language. Collaborated with Nikolas Type to create a bespoke version of the typeface Grand Slang, called Triumph Grand, with softened edges and rounder points.