TRIUMPH LINGERIE
BRAND IDENTITY REFRESH
![](https://freight.cargo.site/t/original/i/5da375dabfe02b24a2295f0aab0ad8eb4ffe1790116dd8b0134bab057cac61c3/02.jpg)
![](https://freight.cargo.site/t/original/i/67c1f114c3fe997dbfdff68255e8df7b681beb8b43f3375dac38694cd9635490/T2.png)
![](https://freight.cargo.site/t/original/i/8934231e6de42489d354992d2bbb3432d0e00f6e0a8dd089309c8e1b0f9ac345/T3.png)
![](https://freight.cargo.site/t/original/i/36e33ff20ec8c23f57a55cd94a5e2b71ec62a7238257c4f72eedae97e979954b/01.jpg)
![](https://freight.cargo.site/t/original/i/188a7d69b1077390cd00ed01f14c56fba9229a0ecaf1158255d664453f14526d/T1.png)
![](https://freight.cargo.site/t/original/i/636f1515674485004d2698d791c02e0e6da7db17fcfd6252e968a305ead76742/03.jpg)
![](https://freight.cargo.site/t/original/i/ca1e6e2212a39c7c20439804464520e42d34ac5e0aacfdfe596472090678be0e/10.jpg)
![](https://freight.cargo.site/t/original/i/2928af94631b0d2945c1204a436cc81624a5f0d0f7b836ed0f9520cc5d984b91/14.jpg)
![](https://freight.cargo.site/t/original/i/128eff9cae982e24bd13fdd7b7b74a7cc7dc540ebb890c48b3168f84343ef42a/09.jpg)
Agency: Our Friends
Creative director: Peter Hale
Design director: Russell Saunders
Full visual identity with brand positioning, art direction for photography, iconography and visual language. Collaborated with Nikolas Type to create a bespoke version of the typeface Grand Slang, called Triumph Grand, with softened edges and rounder points.
Creative director: Peter Hale
Design director: Russell Saunders
Full visual identity with brand positioning, art direction for photography, iconography and visual language. Collaborated with Nikolas Type to create a bespoke version of the typeface Grand Slang, called Triumph Grand, with softened edges and rounder points.