DESIGN & ART DIRECTION


NIKE 
SOLE DXB EVENT
RETAIL DESIN, ENVIRONMENTAL GRAPHICS

Sole DXB is anevent in UAE for footwear, fashion, culture, art and design. I designed Nike's presence for the event in collaboration with Nike Brand Design. I worked mainly independently from concept development and consumer journey planning to interior design and details in spatial graphics.  The concept of a shoebox shaped building came from Nike Brand Design Team. The primary inspiration was the basketball court next to the building. I aimed to combine the aesthetics from basketball in unconventional ways – borrowing from the world of luxury fashion retail.

Credits
Agency: Rosie Lee
Briefing and direction: Nike Brand Design Team
Creative director: Mark Boyce, Rosie Lee