PUNKT.
MP01 MOBILE PHONE
PACKAGING DESIGN
Agency: Rosie Lee
Consumer electronics company Punkt. commissioned Rosie Lee to launched the new MP 01 mobile phone designed by British industrial designer Jasper Morrison at the London Design Festival 2015. The brand philosophy is to produce premium products that make technology appear more human. We designed the MP 01 packaging to reflect both the look and the attitude of the phone. A minimal box exterior illustrates the smart device in its simplest form, and the inner tray holds the product at an angle to match the back design of the product.
Consumer electronics company Punkt. commissioned Rosie Lee to launched the new MP 01 mobile phone designed by British industrial designer Jasper Morrison at the London Design Festival 2015. The brand philosophy is to produce premium products that make technology appear more human. We designed the MP 01 packaging to reflect both the look and the attitude of the phone. A minimal box exterior illustrates the smart device in its simplest form, and the inner tray holds the product at an angle to match the back design of the product.