DESIGN & ART DIRECTION


JOHN LEWIS PARTNERSHIP
DEPARTMENT STORE 
REBRANDING, PACKAGING, RETAIL INSTALLATIONS

I was part of a team that designed a new brand identity for John Lewis & Partners. The goal was to create brand identities that could express themselves flexibly across all media, products and services. I worked closely on developing the new brand expression and I worked independently on the packaging and retail installation presented.

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Credits
Agency: Pentagram
Creative direction: Harry Pearce
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