JOHN LEWIS PARTNERSHIP

DEPARTMENT STORE 

REBRANDING, PACKAGING, RETAIL INSTALLATIONS

I was part of a team that designed a new brand identity for John Lewis & Partners. The goal was to create brand identities that could express themselves flexibly across all media, products and services. I worked closely on developing the new brand expression and I worked independently on the packaging and retail installation presented.

View full case study

Credits
Agency: Pentagram
Creative direction: Harry Pearce
See full list of credits