DESIGN & ART DIRECTION


TESCO FINEST
CARMENERE, WINE
LABEL DESIGN

As a part of rebranding the 'Tesco Finest' range, I designed a label for their Chilean Puemo Carmenere.
The brief was to create a bold, modern and robust design that would stand out from other more traditional Chilean wines in the same range.
I aimed to stand out from the range by creating a purely typographic application. The unconventional shapes of the lettering referenced both the mountains in a more subtle way. They were also inspired by traditional Chilean textile designs from the decoration in the producer's vineyard.

Agency: Pentagram, Harry Pearce