DESIGN & ART DIRECTION


NIKE CHINA
AIR MAX DAY 2016
RETAIL DESIGN, PRODUCT DESIGN

I designed a Nike women’s SNKRS services stand for the Shanghai flagship store. It was a part of a wider Air Max Day campaign, that related to the heritage of Air Max and the 'Visible Air' concept. I designed a modular syster that would be able to be transformed for different usage. My approach was to use simple blocks that could be used from product displays to containers, shelving and benches. The narrow use of pipes stood out from the broader campaign as a more delicate take on the identity. 

Credits
Agency: Rosie Lee