NIKE CHINA
AIR MAX DAY 2016
RETAIL DESIGN, PRODUCT DESIGN
Agency: Rosie Lee
Nike’s identity for Air Max Day 2016 was inside out design aesthetic with pipes, funnels and exposed structures in bright primary colours all relating to the heritage of Air Max and the ‘Visible Air’ concept.
Rosie Lee worked across multiple aspects of Nike’s international celebration of the iconic Air Max sneaker. I was working with the design team on multiple different touchpoints of the event. One of the designs was a SNKRS services stand that was a part of a takeover of Nike’s Shanghai flagship store across all four floors. I designed a modular system using frame structure that referenced the aesthetic of pipes used across the campaign. The system stood out from the wider campaign as a more delicate and minimal take on the identity.The blocks could be transformed for different purposes for usage as a shoe display, container or bench.
Nike’s identity for Air Max Day 2016 was inside out design aesthetic with pipes, funnels and exposed structures in bright primary colours all relating to the heritage of Air Max and the ‘Visible Air’ concept.
Rosie Lee worked across multiple aspects of Nike’s international celebration of the iconic Air Max sneaker. I was working with the design team on multiple different touchpoints of the event. One of the designs was a SNKRS services stand that was a part of a takeover of Nike’s Shanghai flagship store across all four floors. I designed a modular system using frame structure that referenced the aesthetic of pipes used across the campaign. The system stood out from the wider campaign as a more delicate and minimal take on the identity.The blocks could be transformed for different purposes for usage as a shoe display, container or bench.